Grow Your Business. Celebrate Your Industry.
Smart Socials helps Scottish businesses grow — and is proud to bring you Beauty Idols Scotland, the country's premier beauty industry event.
What We Do
Business Growth & Marketing
We work with Scottish businesses to build their brand, attract new customers, and grow sustainably. From strategy to execution, we bring the expertise to help you stand out in a crowded market.
Beauty Idols Scotland Events
We organise Scotland's most exciting beauty industry events — the Beauty Idols Scotland Awards 2026 and Expo 2027. Connecting professionals, celebrating talent, and elevating the industry.
Founder & Director
Smart Socials & Beauty Idols Scotland
Meet the person behind it all
Marianna Balwierz
Marianna is the founder of Smart Socials and the creative force behind Beauty Idols Scotland. With a passion for the beauty industry and a sharp eye for social media strategy, she built Smart Socials to help Scottish businesses grow their presence online — and created Beauty Idols Scotland to celebrate and elevate the talent shaping Scotland's beauty scene.
From award-winning galas to industry expos, Marianna brings bold ideas and genuine community spirit to everything she does.
Introducing: BEAUTY IDOLS SCOTLAND
Scotland's premier beauty industry celebration — two unmissable events.
Work with us
Let's Get Started
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.